“The announcement that Penske Automotive Group will buy General Motors’ Saturn brand is one of the most significant developments in a month that has been full of significant developments. The proposed acquisition marks the beginning of a new business model in this industry; a model in which the distribution side of the business controls the brand and manufacturing is conducted by one or more sub-contractors.”
- Jack Nerad, executive market analyst for Kelley Blue Book and kbb.com speaking to Dealersedge.com
Monday, June 8, 2009
Will Saturn/Penske become the new template for auto retailing?
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